Dulcima Wear and Tear Couture is an environmentally conscious womenswear brand that introduces a creative slant on classic designs throughout history. It’s a fashion company on a mission to join the protest against throwaway fashion and modern disposable culture.

The brand is ‘Wear and Tear Couture’ as it combines elements inspired by ‘high fashion’ (couture) with the rawness of upcycling (wear and tear). It is a minimum-waste brand and aims to use up as many offcuts as it can in an effort to contribute as little as possible to landfill.

Dulcima Wear and Tear Couture began when Dulcima learned to sew and made clothes using odds, ends and hand-me-downs. The company design style unashamedly features details from the fabric’s previous life such as the seams, the worn and torn, distressed areas and raw, ripped hemlines. The design style also incorporates patches and inserts; a tribute to the longevity garments should all be given.

The Dulcima brand adopts the attitude of Kintsugi when it comes to fashion design; Kintsugi is the Japanese art of fixing broken ceramic objects together with gold, rendering the fixed item more beautiful than it began in the first place. The Dulcima brand believes this is the same with clothes and that a patch, a stitch or any kind of fix makes any item of clothing considerably more important, valuable and beautiful.